A lot goes into creating HR video for your employees whether you decide to create videos internally or outsource to a freelancer or video production agency. There are advantages to each. Producing a video internally allows you to draw from your deep knowledge of HR processes, benefits and company brand. Outsourcing on the other hand allows you to pull from a ready-made team that has a lot of experience in animation, filming and getting a video produced on time.
The video production process involves 3 phases: pre-production, production and post-production. Here’s a look at the steps you’d be a part of within the video production process based on producing the video internally vs. outsourcing it.
The differences between the steps HR will take in the production process
As you can see, you’ll be a lot more involved if you create your videos internally. That can be a good or bad thing depending on your workload and how your department and company is set up. You may also be able to tap into your company’s internal resources like asking your marketing team for help.
Here are the pros and cons to producing videos internally versus outsourcing to a freelancer or agency.
Producing Video Internally
Pros:
- Deep understanding of HR processes and benefits
- Full creative control
- Knowledge of previous videos and HR-related content
- Easy to manage timeline
- Final video is directly tied to your team
Cons:
- Initial investment in equipment and software can be expensive
- Salaried team members make downtime costly
- Team skill set can limit what types of video your team is capable of creating
- Scheduling coworkers to serve as on-camera talent can be disruptive
- Size of team may limit production output
- Imperfections may happen
Producing Video via Outsourcing
Pros:
- Expert script writers
- Specialize in pairing HR info to eye-catching animations and graphics
- No need to purchase expensive equipment or software
- Deep knowledge in animation and special effects
- Professional voice-over artists and actors readily available
- Experience working with a variety of clients and HR-related topics
- No need to hire a full-time headcount
- No need to distract employees from their core work
Cons:
- Initial time spent vetting production companies
- Less knowledge base of your HR policies and benefits
- Reduced control over the creative process
- Project timeline and output is controlled by the production team