Creating video for HR can greatly improve the way you connect and engage with employees. HR deals with a lot of complex topics and video is the best way to break down hard-to-understand topics into easy-to-understand visuals and narration.
There are a lot of reasons to create video for your HR communications strategy. Video is compelling and can easily be used in just about any area you are hoping to educate employees on. Here are some of the best HR use cases: open enrollment and benefits related information, health/safety, mission/vision, employee onboarding and brand reinforcement.
The best use cases for video in HR.
Videos that help illustrate complex ideas in simple, engaging and meaningful ways in each use case will help you reach your communication goals quickly. Check out this list to better understand the types of videos that will work best in your HR communication efforts.
Videos that help illustrate complex ideas in simple, engaging and meaningful ways in each use case will help you reach your communication goals quickly. Check out this list to better understand the types of videos that will work best in your HR communication efforts.
Announcement Videos
Whether it’s to announce that open enrollment is coming up or that you have a new wellness initiative, announcement videos help get the word out quickly to employees and get them excited about what is coming up.
Example: OE Launch Video
How-to Videos
These showcase how a particular thing works – think about a specific benefit or your HR software. They are great for giving employees a tour of your HR software and how it can be used.
Example: How to enroll video
Brand Videos
Brand videos are often created to showcase the company’s high-level vision or mission. They are heavily used during recruiting and employee onboarding.
Example: Why it’s so great to work at <insert company name>.
Leadership & Expert Interview Videos
Recording interviews with internal experts or thought leaders in your business is a great way to build trust and authority with employees.
Example: HR Director interview about total rewards and how the business chooses benefits and why.
Explainer Videos
These introduce a new topic and/or employee benefit to employees. It helps employees understand it better and/or how to use it.
Example: New HSA Plan Overview
Employee Testimonial Videos
Employees can be your best advocates. Get them on-camera describing their challenges and how your company helped solve them. Feature your satisfied, loyal employees for onboarding, recruiting and benefits-related actions.
Example: Employee used the biometric screening and it helped save his life.
Live Videos
On average, viewers spend a lot longer watching a live video than video-on-demand. Live stream interviews, presentations and encourage employees to comment and ask questions.
Example: Open enrollment meetings, CEO’s quarterly status update to the company
Personalized Message Videos
Videos can be a creative way to continue a conversation or respond to someone via email or text. Record yourself recapping an important meeting or giving personalized recommendations. These videos create a delightful, unique moment for employees and recruits.
Example: Thanks for meeting with me, here’s a reminder of what you need to do next.